Importing and Exporting in a Global Market: How do you get started

Importing and Exporting in a Global Market: How do you get started

Every country in the world is naturally endowed with certain advantages in certain resources and is rich in a commodity that other countries want. This is exactly why global trade exists. This technologically advanced era has made global trade one of the hottest industries as importing and exporting goods has become not only easy but also very quick. International trade is one of the key factors that affect a country’s financial status and is a platform where people make millions and billions.

If you want to get into the import/export business, it is important that you have all the necessary knowledge of the international markets. Moreover, it requires you to be calculative, smart and shrewd or else there are high chances of you ending up with huge losses. However, if you want to learn about and establish an international business of your own, you have come to the right place. This article will take you through all the basics necessary:

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Create a Business Name and Set Up a Website

website-setupIn order to make your business grow and stand a chance in the highly competitive industry, you would have to go all online. Setting up a website and blog will help you expand your business like wildfire. However, this requires a brilliant knowledge of website hosting and design. Come up with an interesting name that is also relatable to the business you plan on establishing. There are hundreds of experts and software that you can use to make this happen.

Choose a Product and Stick to it


It is nearly impossible to supply a vast range of products to the international market, especially during the start-up phase. Also, do not just go for any run-of-the-mill product. Instead pick a product that either appeals to you or has good market prospects. See if there is any product that is not yet available in your country and is widely used in other parts of the world or vice versa.

Know the Right Target Market

Once you have chosen the product, you’ll need to find the right customers who you think will buy it. You will have to conduct a thorough research on the market beforehand in order to know the right audience. You can do this by seeking information from annual international trade reports. This will help you where potential customers can be found and how you would reach them. You can also make the right audience know about your business by using segmentation filters on social media sites including Facebook.

Find the Right Supplier

Now that you have already chosen the product and researched the market, it is time for you to find a reliable supplier. You can find the supplier through some of the most trust-worthy sites including Get started with a FREE Seller profile in 2 minutes. Compare the prices the suppliers demand and order a minimal amount of the product for a test run. You can also get the supplier to customize the product according to the needs of your target market.

Set the price

Setting the right price could be a bit strenuous as there are number of factors you would have to consider including the basic cost, transport cost, tax, etc. Make sure you go for the price that is affordable for the customers and offer a good profit margin.



The means of transport you will use depends on the nature of your business and your products. You must go for the cheapest means of transport. It is better if you crack a deal with a transporting company and make it your only transport option.

Stay Connected With Your Customers

You must maintain a good relationship with your customers worldwide even after they have purchased from you. Stay connected with them via email, Skype, etc. as this will make them loyal to your business and help bring more customers to you.

Congratulations! You have now learned all the basic fundamentals on how to start up an international business of your own.

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