Heat Up Spice Sales by Addressing These 2018 Consumer Trends

Heat Up Spice Sales by Addressing These 2018 Consumer Trends

Once considered worth more than their weight in gold, spices are making a big comeback. With the seasonings and spices market expected to reach $30,412.8 million by 20231, opportunities for exporters and importers abound. Here are three trends you can use to cash in on to attract more buyers and boost profits.

Medicinal Gourmet

spice-trends-2018-2.jpgIn large part, the promise of relief from common ailments is what drove immense demand for spices during their glory days centuries ago. With the rise of Western medicine, spices lost some of their splendor, relegated to become merely “flavoring” for foods. Now, with growing interest in natural treatments and buzz words like “super foods,” and “ORAC,” importing nations have rediscovered the health-boosting power of herbs and spices, and they are growing in popularity as a way to prevent and even treat some health problems2.

What you can do:

  • Know the health benefits of your products inside and out – this will give you a bullet-proof sales pitch, whether you’re selling to importers, retailers or consumers.
  • Offer new lines of medicinal herbs and spices that aren’t commonly exported – right now, consumers have an unquenchable thirst for “new,” even if it’s only new to them.
  • Be sure to follow your import country’s label regulations regarding health claims.


Exotic Origin

spice-trends-2018-3Thanks to cheaper travel, faster shipping and the internet, the perceived distance between borders is shrinking, driving consumers to seek out and purchase authentically rare and exotic products3. For example, while vanilla powder would have been fine a few years ago, today’s consumer would prefer to buy single-origin vanilla from a small village in Taha’a.

What you can do:

  • Advertise your spices as “single-origin” and tell the story behind the location where they were grown – consumers (and thus, wholesalers and retailers) love a good story.
  • Create hyper-local blends that speak to regional tastes. For example, instead of “curry powder,” create a “South Indian Curry” or “Punjab Curry” blend. You’re not just selling the product; you’re also selling the region.


Artisanal Blends

spice-trends-2018-4As consumers crave more hand-crafted and local products, small spice shops are popping up all over the new world4. Local spice-preneurs purchase whole spices in bulk and then create small batches of their own signature blends.

What you can do:

  • Research and contact spice blending businesses in your target import country.
  • Offer a mix of whole spices as well as artisanal blends with “white-label” packaging so buyers can label it to suit their own brand.

Do you offer any spice products that speak to these trends? Or are you looking to purchase them? Speak up in the comments below!

19 thoughts on “Heat Up Spice Sales by Addressing These 2018 Consumer Trends

  1. سيدي العزيز / سيدتي:
    تحياتي للجميع في شركتكم الموقرة نود أن أعرض شركتنا المصرية.مجره “أعشاب ” للاستيراد والتصدير التي تصدر الأعشاب والتوابل. نحن على استعداد لبناء علاقات تجارية مع شركتكم الموقرة. يمكننا توريد الأعشاب الطبية والأوراق والبذور والتوابل الخ ….. في شكل الخام ومسحوق شكل.
    مع العلم بأننا محددون في إنتاج ، إعداد وتصدير هذه المنتجات ولدينا عملاء في جميع أنحاء العالم ، يضمن لك الحصول على منتجات جيدة بأفضل جودة وبأسعار منافسة.
     منتجاتنا تشمل: الأعشاب: البابونج ، آذريون ، خردق الكركديه ، البقدونس ، الشبت ، أوراق المولوخية ، النعناع ، النعناع ، الريحان … إلخ.)
    البذور: بذور الكمون ، بذور الكراوية ، بذور الكزبرة ، بذور البركة ، بذور الشمر ، بذور اليانسون)
    التوابل: (الزنجبيل ، الكمون ، الليمون الأسود ، الليمون الاصفر. الثوم المسحوق… الثوم الجاف … الخ)
    نشكركم بإخلاص على الوقت الذي اتخذتموه من أجل متابعة هذه الرسالة.
     لا تتردد في الاتصال بنا في حال كنت بحاجة إلى استخدام أي من الخدمات التي تقدمها شركتنا. نحن نضمن لك الأمن الكامل. شعار شركتنا هو الصدق.
      لدينا اليوم أسعار منخفضة لمنتجاتنا.
    نحن في انتظار ردكم قريبا.
    آمل أن يكون هناك عمل بيننا قريبا.
    نحن جادون في ذلك.
     تفضلوا بقبول فائق الاحترام  
    مدير قسم التصدير محمد يوسف
    ” بيانات المتصل”
    عنوان :-

    مصر – الفيوم – ابشواى –


    1. Dear Sir / Madam:
      Greetings to everyone in your esteemed company, I am a village farmer from Indonesia … want to introduce us from Indonesia, to export spices from Indonesia … exporting spices. We are willing to establish business relations with your esteemed company. We can supply, leaves, seeds, herbs etc … in raw form and powder form.
      Knowing that we are specific in producing, preparing and exporting these products and, you are guaranteed to have good products of the highest quality.
      Our products include: herbs: ginger, turmeric, pepper … match coffee, ginger, bay leaves, java coffee, palm sugar … (palm sugar) etc.)
      We sincerely thank you for taking the time to follow this letter.
      Don’t hesitate to contact us if you need to use one of the services offered by us. We guarantee you full security. Our motto is honesty.
      We are waiting for your reply soon.I hope there will be work between us soon.
      We are serious about that.
      Best regards
      Indonesian farmers
      Utayu’s gentle slips
      “Caller Data”
      Title: –

      Indonesia – Kendal – Central Java –

  2. Thank you for sharing these tips above, we expect serious buyers for our Dry/Split/Power Ginger & Turmeric from @ElwinFarmsLtd Nigeria,West Africa.

    1. Thanks for the tips above, we are looking for serious buyers of our Udegbe lemon and coconut oil for total wellness remedy for pharmaceuticals and cusmetical companies.
      Other agricultural products are also available.

    2. We are ARC Worldwide Ltd. (Global Freight Forwarding and Customs Clearance Company). Also provide some Import and Export sourcing services for your products.

  3. Very useful information. Keep sharing inputs like this in future for better understanding and productivity.

  4. Very interesting notes…definitely looking for importers of Italian products such as Pasta, Tomato Sauce, Olive Oil…

  5. Great insight,thanks for sharing.
    Genuine Buyers are most welcome to buy products from us Dry Moringa powder/leaves,Ashwagandha roots,Holi basil,Centella asiatica,Aromatic oils,

  6. Informative Article for all, who want new and trending products for sell. if anyone want to Import and Export and need some customs clearance help so visit here:-

  7. useful information we will start supplying (exporting) Red Habanero chill pepper from Tanzania from Sept. 2019

  8. Hi
    We are doing import and export business from India named AVR BUSINESS CORPORATION.
    we export spices powders and dry spices &
    Country drugs dry leaves and roots /
    Herbal dry leaves and roots/
    Indian herbs.
    Give me value information to improve our services.

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