The year 1969 holds special significance for many of us. While NASA (and the world) was rejoicing in Neil Armstrong’s historic step on the moon, thousands of miles away, in the bustling metropolis of Bombay (now Mumbai) the year became special to Shah family patriarch, Manubhai M. Shah who started his textile business under the name CottonTex. Almost 5 decades after its inception, Manubhai’s vision of excellence is being realized by his son, and go4WorldBusiness’s privileged member Vipul Shah.
After spending almost 30 years in successful export of readymade women’s garments and fabrics under the guidance of his experienced and learned father, Vipul began his quest for business expansion through various channels. “We were getting inquiries and leads through apparel and textile councils but the tedious process of verification resulted in low success rate of conversion as most leads were either expired or not trustworthy.”
It was then that Vipul discovered the export import portal – go4WorldBusiness where, first as a free member he managed to connect with genuine, verified buyers. Seeing the business benefit from lead conversions, he became a privileged member with the website three years ago and has several successful deals under his belt ever since. The dedicated relationship managers available to him as a paid member played a key role in lead conversions.
“We recently closed a deal in cotton fabric export to Maldives. The buyer had taken quotations from several sellers and was adamant on receiving fabric samples before making an informed decision. The relationship manager at go4worldbusiness then convinced the buyer to go for CottonTex.”
[It is imperative that a representative of the third entity explain the viability of the option in terms of successful shipping, delivery and commitment to excellence. The secure payment option ensures safety of the customer data and is a reliable transaction mode.
“Additionally, the samples provided were of high quality as well, leading to the buyer agreeing to place the order after a few more follow-ups, from both Vipul and us,” added the DealMakr Trade Specialist assigned to CottonTex from go4WorldBusiness.
“It is a delight to see one’s business expand from South Asia to Oceania with successful deals struck all the way from Japan, this time in printed floral fabrics,” said Vipul adding that his business’ reach has widened after just three years with the website as a privileged member.
When asked what advice he would give to the young entrepreneurs trying to develop successful businesses, Vipul said – “Well, one needs great amount of patience and persistence – competition is fierce. Regular follow-ups and sharing of samples that meet international standards is crucial to any business and help build trust between buyers and sellers. Also, to gain export orders, manufacturers and suppliers need to consciously focus on quality improvements – what works domestically, may not work in international markets.”
So what does the future hold for CottonTex? Well, Vipul has big plans for the company as he aspires to expand his business to Middle East and Europe. “Lead conversions in the recent past have not only boosted the company’s confidence, they have also opened doors for effective patterns of communication with potential clients and buyers” Shah concluded, talking about the learning experience he gained from go4WorldBusiness buyer interactions.
For more information about their success with go4WorldBusiness, visit their member listing page