Category: Buyers & Suppliers

Sometimes, “Niche” Guys Finish First

Sometimes, “Niche” Guys Finish First

Look at any online forum or article about exporting, and you’ll be presented with a bevy of statistics that measure success by the total revenue of general product categories. While this is good information for governments and school reports, it does little to help you ascertain which specific product will be the most profitable for … Continue reading Sometimes, “Niche” Guys Finish First

How To Find Buyers/ Buying Leads

How To Find Buyers/ Buying Leads

“How can I find buyer leads?” / "How to find buyers" are one of the first questions any exporter asks him or herself, and it is never ending. For your business to thrive, you’ll need a steady stream of buyers. Maybe you have one or two already, but if they find another supplier or if … Continue reading How To Find Buyers/ Buying Leads

How to Minimize Risk Through Diversification

How to Minimize Risk Through Diversification

The word “diversification” is often used as part of a stock market strategy – it’s a specific tactic that involves buying multiple different types of stocks to lessen the risk of losing your investment if one of the stocks doesn’t perform well. But the strategy is just as effective for importers and exporters. Here are 3 … Continue reading How to Minimize Risk Through Diversification

Why deals fail before taking shape and what you can do to win new clients by communicating better.

Why deals fail before taking shape and what you can do to win new clients by communicating better.

Each day we visit multiple websites and send inquiries and other marketing messages to potential buyers. In this video tutorial , learn how to write an effective message that piques a buyer's interest and evokes a response from him potentially leading to a business deal. This video is a recording of one of the regular … Continue reading Why deals fail before taking shape and what you can do to win new clients by communicating better.