All small businesses that make it big have one thing in common – humble beginnings. Every business faces unique challenges & opportunities that lead them to failure and eventually, success. In case of MSMEs, they’re the backbone of many developing economies, contributing to as much as 35% of the GDP. Although 31% of small businesses in the US are owned by women entrepreneurs, in South Asia, this number is not nearly as impressive. But thanks to the grit, determination and the desire to break the glass ceiling amidst the patriarchal society, the leading women of the modern Asia are making the most of the opportunities on a global scale.
Starting your own business is an undertaking that requires more than just the idea, capital and loss mitigation plan. The entire process from choosing the product/service to finding the buyers’ market for it is just the beginning of a long and tedious research that is both inevitable and rewarding.
However, your business’s transition from an MSME to an export business is a completely different ball game altogether. While it can be a daunting task to expand your business internationally, smart strategies and planning can ensure both success and longevity of your export business.
In this case study, we will focus on the emphasis our Gold member has consistently given in her interview with us about how go4WorldBusiness’ efficient User Interface helped find buyers who became her most valuable business relationships.
Gizem Akbulut, representing Lapis Kimya, an engineering and auxiliary chemicals manufacturing company, joined go4WorldBusiness.com after trying her luck with some of the leading B2B websites in existence today.
