What is Product Certification?

What is Product Certification?

We’ve all noticed the growing number of symbols that seem to pop up overnight on consumer products. Labels touting “organic,” “fair trade,” “shade grown,” “bio-based,” and “energy star,” are there to reassure shoppers that they are buying a more premium product. But are consumers really buying into the claims? And is it really worth it … Continue reading What is Product Certification?

Sometimes, “Niche” Guys Finish First

Sometimes, “Niche” Guys Finish First

Look at any online forum or article about exporting, and you’ll be presented with a bevy of statistics that measure success by the total revenue of general product categories. While this is good information for governments and school reports, it does little to help you ascertain which specific product will be the most profitable for … Continue reading Sometimes, “Niche” Guys Finish First

Gold Member Spotlight: Suzana Exim Pty. Ltd., Australia

Gold Member Spotlight: Suzana Exim Pty. Ltd., Australia

From beans to riches. That’s how you might describe Chandra Sahu’s journey from buying and selling legumes, to his current status making multi-million dollar deals – in a span of only two years. It began with a noble challenge. “I grew up in India,” Mr. Sahu explains. “In the global market there is a big … Continue reading Gold Member Spotlight: Suzana Exim Pty. Ltd., Australia

How To Find Buyers/ Buying Leads

How To Find Buyers/ Buying Leads

“How can I find buyer leads?” / "How to find buyers" are one of the first questions any exporter asks him or herself, and it is never ending. For your business to thrive, you’ll need a steady stream of buyers. Maybe you have one or two already, but if they find another supplier or if … Continue reading How To Find Buyers/ Buying Leads

Gold Member Spotlight: Inter Coir Limited, Sri Lanka

Gold Member Spotlight: Inter Coir Limited, Sri Lanka

When you’ve been in business for 37 years, you’ve got to get creative on how to find new leads. The world is constantly evolving, and so is the competition. Recently, Inter Coir Limited, one of the oldest coir manufacturing plants in Sri Lanka, looked to the internet to find more export connections. “We started with … Continue reading Gold Member Spotlight: Inter Coir Limited, Sri Lanka

Gold Member Spotlight: Auribee Honey, New Zealand

Gold Member Spotlight: Auribee Honey, New Zealand

Success is sweet. That’s what Mr. Artyom Melnik discovered when he transitioned his apiary from domestic wholesaling to exporting Auribee honey with the help of go4WorldBusiness. Soon after listing the company’s certified pure Manuka Honey on another trade site, Alibaba, he started receiving inquiries, so he knew that exporting would be viable. But there weren’t … Continue reading Gold Member Spotlight: Auribee Honey, New Zealand