How to Minimize Risk Through Diversification

How to Minimize Risk Through Diversification

The word “diversification” is often used as part of a stock market strategy – it’s a specific tactic that involves buying multiple different types of stocks to lessen the risk of losing your investment if one of the stocks doesn’t perform well. But the strategy is just as effective for importers and exporters. Here are 3 … Continue reading How to Minimize Risk Through Diversification →

Why deals fail before taking shape and what you can do to win new clients by communicating better.

Why deals fail before taking shape and what you can do to win new clients by communicating better.

Each day we visit multiple websites and send inquiries and other marketing messages to potential buyers. In this video tutorial , learn how to write an effective message that piques a buyer's interest and evokes a response from him potentially leading to a business deal. This video is a recording of one of the regular … Continue reading Why deals fail before taking shape and what you can do to win new clients by communicating better. →

What’s a 5-letter word for getting the edge on your competition?

What’s a 5-letter word for getting the edge on your competition?

In business, they say, “it’s all about relationships.” But in a time where more and more transactions are automated and online, do relationships really matter? Now, more than ever. For example, let’s say you export textiles. On go4WorldBusiness alone, there are over 116,000 listings for textile suppliers. So if a buyer doesn’t like you for … Continue reading What’s a 5-letter word for getting the edge on your competition? →

When “Cheaper” is Actually More Expensive: 5 Trading Mistakes To Avoid

When “Cheaper” is Actually More Expensive: 5 Trading Mistakes To Avoid

You know that feeling you get when a deal seems too good to be true? That little nudge of doubt that makes you hesitate? Using your “sixth sense” or intuition (along with a good team of advisors) is a critical tool to safely navigating the waters of international trade. But sometimes the promise of a … Continue reading When “Cheaper” is Actually More Expensive: 5 Trading Mistakes To Avoid →

Is someone phishing for your information? Look for these 10 telltale signs and beware of phishing scams.

Is someone phishing for your information? Look for these 10 telltale signs and beware of phishing scams.

We’ve all heard of scam emails from Nigerian princes and data leaks on social media. But when it comes to your import/export business, you’re relatively safe… right? Thanks to that type of attitude, cyber criminals are literally making billions. Now, clever cyber-cons have graduated from consumer scams to those targeting small and mid-sized companies – … Continue reading Is someone phishing for your information? Look for these 10 telltale signs and beware of phishing scams. →

Exporting for Beginners: Infographic

Exporting 101 Navigating the ins and outs of exporting can be a daunting task – miss a step and your company could lose millions. To make matters worse, most of the information online is narrowly written for experienced traders whose families have been exporting for generations. But you don’t have to be a descendant of … Continue reading Exporting for Beginners: Infographic →